Jamdani weaving is extremely time-consuming and labour intensive due to the intricacy of motifs that are created directly on the loom using the discontinuous weft technique. A dense thread is added by hand to the fine warp threads to create motifs, inlaid into the fabric.
Jamdani fabric for Ayesha has been handwoven in Murshidabad, West Bengal, India. The motifs have been kept intentionally simple; the 200-count fabric is soft and flows easily, perfect for contemporary, everyday living. The idea is to encourage the adoption of Jamdani fabrics as a sustainable modern fashion choice, while providing employment opportunities for heritage Jamdani weavers and their communities.