The Story Behind The Dress: The Freedom Dress has been Inspired by one of India’s greatest poets, Amrita Pritam. Her works mostly revolve around the turbulent times and theme of India’s partition, and the violence of the freedom struggle. She was considered to be the voice of feminism in the aftermath of India’s partition in 1947. In her long life and career, she wrote over 100 poems and shaped the future of literature for women. The women in Pritam’s characters were a reflection of how she lived her life - on her own terms, determined to unshackle herself from social norms and seize freedoms. The idea with this free size dress silhouette is to allow freedom from conventional sizing and structure.
Chanderi , from the town of Chanderi, in central India, is an established handloom center known for its diaphanous and lustrous weaves. The Chanderi fabrics for Ayesha have been developed by artisan weaver, Mohammad Furqan.
SIZE & FIT